DOGS ARE CARNIVORES

Canines (and felines) possess the same simple digestive tract as many other carnivorous mammals. Their jaws, teeth and physiology all scientifically point to the fact that they are intended to digest meat, bones and organs from their prey.

The longer you look at pet food labels, the more you (should) wonder why all these synthetic vitamins and minerals need to be added back in to make them “complete and balanced”…

There’s such beautiful cuts of fresh meat and vibrantly coloured vegetables on the front of the bags! That MUST BE what’s inside, right!? Wrong. In fact, one of the largest manufacturers of pet food in the world is a candy company (Mars). This should shed some light on the stark reality hiding behind the well paid marketing mask that has pulled the wool over most of the pet parent consumers eyes.

With proper guidance you can become a pro at interpreting the true nutritional value of each ingredient and discover the importance of their sourcing based on a variety of indicators. The following image is NOT a good example of high quality nutrition. Corn, fillers, synthetic vitamins, preservatives and other potentially toxic substances are contained in this list! Sadly, this is an example of an “AAFCO approved” brand of dog food that is well known and seen on many shelves across the globe.